On Trade Activation China

Date: 1 de November 2018
Place: Shanghái/ Guangzhou/ Beijing
Description: This activity will be articulated with the participating wines in 90+, award-winning fine wines. According to physical existence in points of sale.

On Trade Activation is focused on the promotion of wines over 330 RMB per bottle in the most prestigious and innovative restaurants, bars and hotels in Shanghai, Guangzhou and Beijing. (2 -4 weeks). According to the MiBD platform, in 2016 in Guangzhou, Shanghai, Beijing and Chengdu; 206 restaurants, bars and hotels had Chilean wines on this range in their inventory, a price range that is in line with the general strategy of WoC in China by 2018. A combined method On line to Off line (O2O) will be used. Allow to link the consumer digitally, bringing it closer to the activation itself through games, Q & A and promotions. IN STORE PROMOTION: Tasting of wines in stores, with a strong content of Country Image and Education in wines and areas of Chile. This activity will be articulated with the participating wines in 90+, award-winning fine wines. According to physical existence in points of sale. DIGITAL PROMOTION: Through opinion leaders, gamification and avertissement aimed at the focus consumer, the message of the promotion will be expanded. The tone of this action will be linked to the concept "Love wine, love Chile" and will encourage the relationship between Chilean wine and romantic encounters in restaurants, bars and hotels in the cities mentioned. The benefits for the vineyards that participate in this activity are: 2 weeks of promotion in the best restaurants in the cities of the first third of China (B to B).

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