Sommelier Chile Challenge

Date: 1 de October 2018
Place: TBC
Description: The objective is to break preconceptions about Chilean wines on the trade and show them to the sommeliers.

Very interesting activity on the part of the trade, especially sommeliers, and which consists in carrying out a blind tasting of 50 Chilean wines and other markets of origin, distributed in 6 categories. The sommeliers will be asked to taste the wines and then choose their top 4 in each category. The objective is to break preconceptions about Chilean wines on the trade and show them to the sommeliers, why they should choose Chile when making the wine lists of their restaurants, since a premium wine enriches their menu. Also show that Chile has much more to offer than a house wine and that within the countries of the new world, is a producer of quality wine, value and style. With this activity we are reaching a segment where Chile. currently it is not so visible and given its great potential (5th largest wine exporter in the on trade), it allows us to go ahead in the category. The success of the activity will be measured based on the amount of sommelier who participate in the activity.

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