The activity seeks to deliver content and knowledge, involves working with the on trade and educating 50 sommelier / restaurant buyers in Quebec and Montreal. This seeks to stimulate demand in this segment and increase the market share of Chile, which is in line with the objective of premiunization of the category. Chile is still under-represented in this segment, only 6% of its sales are made through the channel. It is a channel that contributes to improving the image and transmitting the premium message. Through a partnership with Foundation Exquis School, there will be two trainings of 3 hours each of 10 to 15 wines dedicated to buyers / sommeliers.