The activity involves making a promotion with the HEB retailer that includes events for its VIP consumers (those with a more sophisticated profile and a higher purchasing power). HEB is the main retailer in Texas and has the largest sale of Chilean wine in the state. Within four cities (San Antonio, Dallas, Austin and Houston), HEB's top customers will be invited to an experience in Chile. Consumers will participate in a 20-minute seminar on the sector and then go to a walk around tasting, where 10 vineyards will be able to show 4-6 labels. Contemplating virtual reality and the participation of a chef who will be cooking with Chilean ingredients (patagonian mussles, forget oil, fruit, salmon, among others). The objective is that these dinners are experiential and that they transport the attendees to Chile.