Activity already appropriate for Wines of Chile, which we have done for 2 years and consists of a Mini-Thematic for Chilean wines, in a period of high sale of wine (Mother's Day) and where you can achieve an emotional connection with the consumer creating in this way an engagement and a long-term link with this one. The aim is to increase sales and grow the category in the Premium segment (over US $ 15) and support the Monopoly in its events of the year (LTO, Bam, Tastings). This type of activities is very well seen by monopolies, since they see it as a commitment of the category towards the market. Involves the realization of the following sub-activities: -displays in more than 150 stores, -Insert of Wines of Chile in monopoly magazine publicizing the promotion. -Training to 15-20 staff members. -Program of Shopper Marketing: realization of 175 to 200 tasting in store. -Contest between consumers to win a trip to Chile.