90+

Date: 1 de October 2018
Place: Shanghái y Guangzhou
Description: The objective of this class is to show the diversity and quality of Chile, traveling through our country through the axis COSTA - ENTRE CORDILLERAS and ANDES.

China is the country with the largest offer of foreign wines in the world. It is a very competitive market for imported wines, where the local producer (China) does not yet transcend in terms of production and recognition of their own fine wines. In this context and with the aim of increasing awareness (awareness) of fine Chilean wines, Wines of Chile has developed 90+, an action aimed at showing and demonstrating Chile's strength in terms of fine wines. It is relevant, especially in China, to have an instance in which to make such wines available, and to give them to taste. This way we can consolidate the recognition among the Trade, opinion leaders and our consumers, in the market. 90+, consists of a walk around tasting, exclusive, called the Hall, which brings together a number of 40 Chilean wineries, where each one is authorized only to show 4 of its best labels. The hall will be held in Shanghai and Guangzhou, with the aim of raising the perception in the trade and consumers of Chilean wines. Only products with scores over 90+ points in international magazine such as Decanter, Wine Expectator, James Suckling or other analogous ones, or AWOCA gold medal winners or other contests of equal or greater renown may participate. In addition to Room 90+, the following activities are carried out: 1. Symposium 90+ Focused on KOL and professionals of the sector, where 1 wine will be exhibited for each participating vineyard, awarded over 90+. The objective of this class is to show the diversity and quality of Chile, traveling through our country through the axis COSTA - ENTRE CORDILLERAS and ANDES. 2. Media Dinner: Aimed at journalists and local media of the two large cities, which may meet the representatives of the vineyards and wineries in an intimate dinner, guided by the same Master of Wine to perform the Symposium.

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